The purpose of this toolbox workshop was to learn the basics of design. This introduced us to the Gestalt theory and our response to this was by defining point, line and form. We experimented with body copy, title, name, date and time. We though about how different compositions could ideally be used to translate an idea to a responsive format. Horizontal and vertical columns helped to narrow down our composition, our point was denoted by the circle, the line and form was expressed by the body copy and title. The different sized text and the space at our disposal allowed experimentation. This workshop initially showed us different forms of graphic communication.
Here’s images of the process.
How do the circles, lines and forms relate to each other and to the edges of the square? What happens to the negative spaces between them?
Consider hierarchy; which information should be prominent and which
less so. Consider the sense of the words and how the lines break as well as the shapes you are making. Are the compositions dynamic or static? Symmetrical or asymmetrical? Do they look organised or chaotic. Exciting, harmonious or dull?
Our task was to respond to a theatre production about discovering sexuality.
Graver, A. and Jura, B. (2012) Best practices for graphic designers, grids and page layouts. Beverly, MA: Rockport Publishers.