Vocabulary

Colour:

An over used medium and when implemented correctly into your design, colour guides the eye around the composition. Lines and shape can emphasise contain blocks of content. Use wisely, less is more. Do not overcrowd. Colour and weight denote greater importance.

Form:

Established structure, pattern or scheme followed in shaping work

Line:

An art element, with numerous varieties e.g curved, bent, thick, wide, vertical.

Macro:

Anything very large in scale, scope or capability.

Micro:

Extremely small.

Shade:

The mixture of a colour with black.

Surface:

The top layer of something.

Texture:

The perceived surface quality of an object.

Tone:

Lightness or darkness of something e.g shade, how light or dark something is.

Weight:

The ability of a region or art element within a composition to draw attention to itself.
Reference list:
Stribley, M. (2015) 50 Design Terms Explained Simply For Non-DesignersDesign School. Available at: https://designschool.canva.com/blog/graphic-design-terms/ (Accessed: 20 September 2016).
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