Typography

  • Form and Function

  • Applied

  • Expressive

Ampersand
Ampersand
TD-Ascender_large
Ascender
TD-Bowl_large
Bowl
TD-Descender_large
Descender
Cap Height
Capital Height
Counter space
Counter
Crossbars
Crossbar
TD-Ear_large
Ear

 

Univers Typography
Hierarchy

 

typeface
Letterforms
TD-Loop_large
Loop
Leading
Leading
lower-case-or-small-letter
Majuscule & Miniscule
typography-mistakes-6
Orphan
Sans-Serif
Sans serif

 

slabserif
Slab Serif
Serif Sans
Serif
TD-Stem_large
Stem
spur.png.b768e96e84e084e16411b22a9c89711c
Spur
1200px-Tittles.svg
Tittle
Tracking
Tracking
OLYMPUS DIGITAL CAMERA
Typesetting

 

X-height
X-height
weight
Weight
Widow
Widow

“Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”

-Paul Rand

 

Reference list:

Ambrose, G., Harris, P. (2005) Basic Design: Typography. Lausanne, Switzerland: AVA Publishing. SA. p. 6, pp.92-93, pp.94-95. pp.96-97.

Hyndman, S. (2016) Why Fonts Matter. London: Virgin Books.

Williams, J. (2012) Type matters. London: Merrell Publishing Limited. pp. 16-17

Bibliography:

Pritchard, T. (2016) Typographic Hierarchy. Available at: https://vimeo.com/13418563 (Accessed: 1 September 2016).

Project brief – BA GMD Y1 Summer Project

 

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