The power of buying and selling has been taken away from large businesses and given to the individual due to the internet; allowing the everyday people to sell goods on apps and sites such as Depop, eBay, Gumtree, and Shpock. Whilst some people have created their own online boutiques, others have sought to get rid of second hand goods online. Although this may not disrupt large businesses, it can interfere with the smooth running of corporations when people find easier means of obtaining goods at a better price. For example, this year hundreds of illicit train tickets were for sale on eBay and Facebook’s marketplace.
This example of disruption may be negative, nevertheless, people find it easier to shop within the comfort of their own home – this idea of ‘easy access’ has made stores such as Amazon that offer unlimited same-day delivery beneficial for the consumer. The traditional buyer/seller relationship is not needed, customer service seems to be irrelevant – when people shop online they know what they want, need less convincing from a person and only want fast shipment. In response, high street stores have upped their game, Argos, for instance, allows you to go in, use their Ipad, order and leave. Likewise, McDonald’s have recently created digital ordering systems in their restaurants that make buying faster and efficient.
Lepinoy, S. (2017) Buying/Selling. [Lecture to GMD Year 2] London College of communication