o   Have digital networks disrupted existing ideas of community?

o   Are digital communities real?

o   Is it possible to be an individual in a connected world?

o   Is individuality dangerous online?

o   Potential subject areas: social networks (e.g. Facebook), communication platforms/formats (e.g. email), personal web development systems (e.g WordPress).

Digital ethnography

Social media

Hashtags for example  #theresamay #brexit

people communicate

elicit movements

distribute goods

Before we could even begin we needed to get to know one another

Introduced to Emma and James

Who are you on the internet?


non personal communication



Tumblr: grid systems, flexible. You can upload GIFs, videos, text posts, they use hashtags. Younger audience? Not necessarily people you want to attract to your work. But easy to repost/reblog. Free layouts. Easy to use. The way you use tumblr: quick reblogging. More content, people less likely to see what you want? Quick sharing. (Bab) • WordPress: compulsory. Basic. Promoting work. Uni. • Facebook: memes, wouldn’t like an employer to see my Facebook. Non-personal communication (people who don’t have my phone number) • Snapchat: pictures. Lack of text/words.

Reference list:


Mariamz (2011) Online ethnography for social media research and reporting. [online] Available at: [Accessed 27 Jan. 2017].




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